paws-ontraining.co.uk
E-commerce site based in United Kingdom, served through cloudflare, with email running through microsoft.
Email health
⚠ Held back by a critical issue
69Fair
DMARC aggregate reporting enabled (rua=)
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
SPF is set and lists your sending services as approved senders.
Branded domain email address (vs free Gmail/Yahoo)
You send email from your own domain, not a free Gmail/Yahoo address.
SPF lookup count (10-limit deliverability check)
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
Mailto: direct contact link present
Your site exposes a mailto: link visitors can tap to start a message.
4 additional standards didn't apply to this category
Privacy79Strong
Cookie banner presence + CMP detection
No cookie banner detected, but trackers are present. If you serve EU or California traffic, this is a compliance gap.
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
Cookie scan — actual cookies set on first load
Your homepage sets only essential cookies before consent. Non-essential cookies fire after opt-in.
1 additional standard didn't apply to this category
Performance83Strong
Image optimization (WebP/AVIF)
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
Mobile PageSpeed score + Core Web Vitals (LCP, FCP, CLS)
Your homepage is mid-pack on mobile. Reasonable but Google's ranking signal rewards faster sites.
Lazy loading on below-fold images
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Font loading strategy (FOUT/FOIT/swap)
Your fonts swap in cleanly — text is readable in the system font while custom fonts download.
5 additional standards didn't apply to this category
Security86Excellent
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Embedded SCT count (Certificate Transparency)
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
WordPress REST API user enumeration exposure
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Sensitive path exposure (.git, .env, /admin, xmlrpc.php, wp-login.php)
Some common admin or developer paths are reachable from the public internet.
SSL certificate validity & expiration window
Your SSL certificate is valid and not close to expiring.
Certificate key strength and signature algorithm
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Certificate chain completeness
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Certificate validity-period brevity
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your TLS handshake completes quickly — under 300ms on a cold connection.
9 additional standards didn't apply to this category
SEO96Excellent
Schema.org structured data presence
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
Title, meta description, OG, Twitter cards, canonical
Your homepage has the title, description, OG, Twitter, and canonical tags.
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Schema.org type validity (parsed JSON-LD)
Your structured-data tags parse cleanly against Schema.org.
Your pages publish breadcrumb schema — search results show the path back to important sections.
Internal link depth (clicks from homepage to deepest content)
Important pages are reachable in just a click or two from your homepage.
4 additional standards didn't apply to this category
Accessibility96Excellent
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Every image on your homepage has alt text — screen readers can describe them.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
ARIA labels presence and validity
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this category
View formal standards verdicts → Composite-spec rollups for press, regulators, and compliance auditors.
10 additional standards planned, scorer not yet implemented.
Does it respect visitor privacy?78Strong
Cookie consent banner for European visitors
No cookie banner detected, but trackers are present. If you serve EU or California traffic, this is a compliance gap.
How many outside companies you let watch your visitors
Your homepage loads a moderate number of third-party trackers. Worth auditing what each one is for.
You have a terms of service page
Your terms of service page is reachable from the homepage.
What your site actually drops on visitors' phones
Your homepage sets only essential cookies before consent. Non-essential cookies fire after opt-in.
1 additional standard didn't apply to this site
Is it safe to visit?80Strong
Visitors connect faster on the first click
Your server doesn't staple OCSP. Visitors' browsers may have to contact the CA themselves, slowing first connects.
Strict mode for your padlock check
Neither OCSP stapling nor Must-Staple is in play. A revoked cert wouldn't be caught quickly.
Your certificate is publicly logged
Your certificate carries only one embedded SCT — modern browsers want at least two. Reissue from a CA that includes them.
WordPress isn't leaking your usernames
Your WordPress site exposes its user list through the REST API. Attackers can enumerate every account by username — the first half of any credential-stuffing attack is already done for them.
Private files aren't open to the public
Some common admin or developer paths are reachable from the public internet.
Your padlock isn't about to expire
Your SSL certificate is valid and not close to expiring.
Your padlock isn't using outdated keys
Your certificate uses strong modern math (ECDSA P-256+ or RSA-2048+ with SHA-256+).
Your padlock loads cleanly on every device
Your server sends the full certificate chain — every device builds the path to a trusted root cleanly.
Your padlock renews on a healthy schedule
Your certificate uses a short validity window (≤ 90 days) — auto-renewal keeps revocation fast and frictionless.
Your padlock comes from a reputable vendor
Your certificate is issued by a tier-1 publicly trusted CA (Let's Encrypt, DigiCert, Google Trust, Sectigo, etc.).
Your site finishes its handshake quickly
Your TLS handshake completes quickly — under 300ms on a cold connection.
9 additional standards didn't apply to this site
Is email from this domain trustworthy?81Strong
You get reports when someone fakes your email
No DMARC aggregate-reporting address is published — you wouldn't see spoofing attempts.
Stops scammers from emailing customers as you
You have DMARC set up, but in monitor-only mode — it's not actually rejecting spoofed mail.
Lists who's allowed to email as your business
SPF is set and lists your sending services as approved senders.
You email from your own domain, not Gmail
You send email from your own domain, not a free Gmail/Yahoo address.
Your email setup is under a hidden limit
Your SPF record uses fewer than 10 DNS lookups — under the spec limit.
A contact form people can actually find
A visible contact form is reachable from your homepage.
A clickable email link on your site
Your site exposes a mailto: link visitors can tap to start a message.
4 additional standards didn't apply to this site
Is it fast?87Excellent
Your photos are saved in modern formats
Your images are served as JPEG or PNG when modern formats (WebP, AVIF) would cut their size by 30–60% with no visible loss.
How fast your site loads on a phone
Your homepage is mid-pack on mobile. Reasonable but Google's ranking signal rewards faster sites.
Photos lower on the page wait their turn
Below-fold images use loading="lazy" — they download only when the visitor scrolls toward them.
Your site uses a modern web connection
Your server speaks HTTP/2 — page loads multiplex over a single connection.
Pages get squeezed before they're sent
Your server compresses pages with Brotli or gzip — visitors download a fraction of the raw size.
Your text shows up while fonts load
Your fonts swap in cleanly — text is readable in the system font while custom fonts download.
5 additional standards didn't apply to this site
Can everyone use it?94Excellent
Your headings are in a sensible order
Your heading levels skip — for example, an H1 followed by an H3 with no H2 in between. Screen reader users lose the outline of the page.
Your photos have written descriptions
Every image on your homepage has alt text — screen readers can describe them.
Text on your homepage meets WCAG AA contrast minimums — readable by visitors with low vision.
Your buttons and forms are labeled for screen readers
Interactive elements have proper ARIA labels — screen reader users get a clear description of each control.
A skip-to-content link is published — keyboard users land directly on the main content.
2 additional standards didn't apply to this site
Can people find this site?97Excellent
Hidden labels that explain your business to Google
Your homepage publishes Schema.org structured data — search engines and AI tools can read what your site is directly.
How your site appears when shared or in search results
Your homepage has the title, description, OG, Twitter, and canonical tags.
A clear headline on every page
Your homepage has a clear H1 heading — search engines and screen readers know what the page is about.
Whether your behind-the-scenes labels are valid
Your structured-data tags parse cleanly against Schema.org.
A trail showing where visitors are on your site
Your pages publish breadcrumb schema — search results show the path back to important sections.
How easy it is to reach your deepest pages
Important pages are reachable in just a click or two from your homepage.
4 additional standards didn't apply to this site
Does this look like a real business?——
Site signals
Context we detected about this site — presence, reputation, and the tools it runs. These are informational and don't affect the score, up or down.